Case Study – Clorox Sustainable Section Redesign
The Clorox Company was looking to reinvent the total household cleaning and laundry section at a large retailer. The Business Issue The…
Consumer Decision Making
Using Eye Tracking to Understand the Cannabis Shopper
Cannabis is complex. It’s a brand-new category in the (legitimate and legal) market. There are many different formats, product types,…
Understanding Category Triggers to Maximize Shopper Activation
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people…
3 Ways a More Holistic View of the Shopper Moves Brands Forward
Viewing the shopper as a person is crucial for brands that are looking to grow their portfolio of brands, increase sales within a category,…
