How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…
Consumer Decision Making
How Explorer Research Uncovers UX Insights for Better CX
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second…
Case Study – Canopy Growth Path to Purchase
Canopy Growth wanted to understand the different customer journeys by customers, channels and formats, to understand the drivers of choice…
Case Study – Clorox Sustainable Section Redesign
The Clorox Company was looking to reinvent the total household cleaning and laundry section at a large retailer. The Business Issue The…
