Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic…
Consumer Decision Making
Back-to-School Trends: What Retailers are Doing Right
As the back-to-school season approaches, retailers are ramping up their efforts to attract shoppers with innovative strategies and…
Retailers’ Guide to Simplifying Back to School Shopping
Back to school shopping is one of the most important and stressful seasons for shoppers, brands, and retailers. As most shoppers are…
Connecting Beauty Brand and Retailer Trends
How do you know when summer is nearly here? When your knitted hats and mitts have settled to the bottom of the pile and your favorite sun…