How Shelf Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
Consumer Decision Making
Effectiveness of Store-led Sustainability Campaigns
Store-led sustainability campaigns can have a significant impact on both consumer behavior and brand perception, but their effectiveness…
Youth’s Attitude Towards Sustainability
The following insights are based on a Sustainability Segmentation Report by Explorer’s parent company, Savanta. Gen Z’s Stance on…
What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity . . . it’s no secret that we live in an…
