Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…
Consumer Decision Making
3 Best Practices for Designing Compelling Retail Signage
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and…
Glance Media: The Key to Customer Engagement
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
How To Design In-Store Signage to Maximize Attention
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
