Private Label Planogram Optimization
Due to tariffs and inflation, the average consumer has less money to spend on groceries. They are looking for ways to make their dollars go…
Consumer Decision Making
Three Approaches to Optimize Digital Touchpoints
The use of digital touchpoints with shoppers has steadily increased over the last 7 months and many of these new habits are here to stay.…
You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed…
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
