Heuristics and Shopper Behavior in Market Research – Part 1
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
Tag: Consumer Decision Making
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…