Gray November is the New Black Friday
In our current economic paradigm, the power of Black Friday has diminished. Consumers are facing increasing gas, food and gift prices as…
Consumer Decision Making
Navigating Halloween Shortage & Demand
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter…
How Explorer Research Delivers Insights Beyond Traditional Analytics
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages,…
Back to School Shopping Strategies for Brands in 2022
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation,…
