Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day,…
Consumer Decision Making
Decoding Halloween Customs: From Consumer Behavior to Candy Shopping
During any holiday season, retailers need to understand the associated consumer behaviors and emotions in order to create marketing…
3 Tactics that Make the Pumpkin Spice Latte a Fall Favorite
In 2003, when Starbucks hoped to create a new drink that could rival the success of their Peppermint Mocha, the Pumpkin Spice Latte was…
Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
