Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
Consumer Decision Making
Fostering Gen Z Brand Loyalty in a New Era
For decades, brand loyalty has stood as a fundamental aspect of successful business strategies. Yet, the loyalty landscape is currently…
Grocery Shopping: The Rise of In-Store Pickup in Digital Retail
The digital shopping landscape is in a perpetual state of transformation, driven by technological advancements, shifting consumer…
Elevating Personalization: Redefining Value Beyond Price
In the world of retail, delivering value for shoppers extends far beyond competitive pricing and promotions; it hinges on how well your…
