Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Articles
The Reptilian Brain: The Key to Understanding Shopper Behavior
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems…
Heuristics and Shopper Behavior in Market Research – Part 1
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
