Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the…
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…