Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about…
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You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed…
5 Ways to Save Money with VR
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear. These savings are beyond just the…
Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious…
