Virtual Reality meets Eye Tracking: A Game Changer
VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing…
Articles
Better Behavioral Insights with VR and Eye Tracking
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the…
Explorer Research Introduces VR with Eye Tracking
Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content…
The Role of Virtual Reality in Marketing Research
Using virtual reality for marketing research: should we get excited? If you’re unfamiliar with virtual reality (VR), it’s a head…
