How to Optimize your Packaging for Online Shopping
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t…
Articles
Improving the Marketing Research Experience
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking…
The Emotional Shopper
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times…
Influencing Shopper Speed is a Nudge that can Increase Sales
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear…
