Better Behavioral Insights with VR and Eye Tracking
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the…
Articles
Explorer Research Introduces VR with Eye Tracking
Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content…
The Role of Virtual Reality in Marketing Research
Using virtual reality for marketing research: should we get excited? If you’re unfamiliar with virtual reality (VR), it’s a head…
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
