Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
Articles
Success Post-pandemic: Pantry Loaded Products
Pandemic Behavior: Over the past few weeks, everyone has heard a number of different perspectives around the state of research during the…
How Choice Architecture Affects Shopper Behavior
Choice architecture simply means that the way a choice is presented influences how the choice is made. This concept is a very important…
How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…