How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
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Behavioral Insights from Eye-Tracking
To use eye-tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye-tracking is very good…
Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
The Power Of Packaging
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not,…
