Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
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Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
Does the new normal mean the end of front-end impulse?
The front end of the store has long been a competitive area, focused on organizing and designing products to capture attention and convert…
4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…