How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
Articles
Are Virtual Reality Shelf Tests Reflective of Real Behavior?
Compared to traditional Real Shelf or Online Shelf tests, Virtual Reality (VR) shelf tests are a boon for researchers who need to test the…
How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most…
