Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
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The Power Of Packaging
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not,…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
How emotions affect shopper behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
