Why do Shoppers Crave Variety?
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new…
Articles
Glance Media: The Key to Customer Engagement
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
Effective In Store Communication
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will…
What Will the Store of the Future Look Like?
We get asked a lot about what will the store of the future look like. While no one knows for sure, we do know it will be very different…
