Heuristics and Shopper Behavior Part 2
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights into how consumers experience…
Articles
The Next Generation of Online Qual
In today’s environment, there has been an accelerated push towards online Qualitative Research. The pandemic has severely limited the…
Interesting holiday 2020 behaviors . . . let’s start planning for 2021
As part of our holiday shopping study, we looked at holiday shopping and planning behavior to help our clients better prepare for the…
Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping…
