Success Post-pandemic: Merchandising
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
Articles
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
Success Post-pandemic: Pantry Loaded Products
Pandemic Behavior: Over the past few weeks, everyone has heard a number of different perspectives around the state of research during the…
How Choice Architecture Affects Shopper Behavior
Choice architecture simply means that the way a choice is presented influences how the choice is made. This concept is a very important…
