Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
2022 has been a rollercoaster of a year for both businesses and consumers. With inflation taking over as the most front-of-mind concern…
We know a thing or two about shopping, to say the least. And while this retrospective is in no way comprehensive, we give you some of the…
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…