Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…
Articles
How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
Behavioral Insights from Eye-Tracking
To use eye-tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye-tracking is very good…
Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
