How emotions affect shopper behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
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How Consumers Make Decisions
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make…
The Effectiveness of “New” Flashes
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our…
Do you know how important color is for your package?. . . . we do
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers.…
