The Effectiveness of “New” Flashes
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our…
Articles
Do you know how important color is for your package?. . . . we do
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers.…
The 20-10-5 Rule
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store…
One, two seconds . . . . the time your package has to engage your shopper
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…
