The Role of Virtual Reality in Marketing Research
Using virtual reality for marketing research: should we get excited? If you’re unfamiliar with virtual reality (VR), it’s a head…
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Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Behavioral Insights from Eye Tracking
To use eye tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye tracking is very good…
The Power Of Packaging
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not,…
