How AI will Change the Retail Industry
AI (artificial intelligence) is transforming the retail industry. It is estimated that by 2025 the size of the AI software and systems…
Articles
Mobile Ecommerce for CPG Products
Demands a Different Approach
As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and…
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…
Improving the Marketing Research Experience
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking…
