Success Post-pandemic: Merchandising
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
Articles
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
Why do Consumer Research?
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of…