Why do Consumer Research?
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of…
Articles
The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…
Packaging Trends For 2019
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be…
How to Leverage Shopper Emotional States in 2020
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options?…
