Does Product Origin Matter to Consumers?
Is your brand image suffering because you’re not promoting where it’s made? Do consumers really care? Is purchase decision driven by…
Articles
How to Communicate “Locally Grown”
As consumers become more aware of their health and the environment, locally grown foods are taking on a more important role. The question…
Shopper Insights on the Ponderings from the Perch Podcast
Striving to be best in class in a world where consumer preferences are constantly changing can be difficult. Today’s consumer often…
2021 Holiday Shopping Retrospective
Since 2019, Explorer has completed an annual holiday shopping study to understand how Americans are preparing, shopping, and celebrating…
