Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
Articles
How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…
How Explorer Research Uncovers UX Insights for Better CX
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second…
Using Eye Tracking to Understand the Cannabis Shopper
Cannabis is complex. It’s a brand-new category in the (legitimate and legal) market. There are many different formats, product types,…
