Youth’s Attitude Towards Sustainability
The following insights are based on a Sustainability Segmentation Report by Explorer’s parent company, Savanta. Gen Z’s Stance on…
Articles
What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity . . . it’s no secret that we live in an…
7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more…
Top Mistakes to Avoid
When Redesigning Your Packaging
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the…
