Effective In Store Communication
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will…
Retail
Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
One, two seconds . . . . the time your package has to engage your shopper
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…
