Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are…
Retail
QR Codes Beyond Restaurant Menus
There’s no doubt the pandemic has accelerated the use of the QR Code. We’re mostly familiar with them from restaurants where we’re…
How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…
The Mall’s New Role
The State of Affairs With pandemic restrictions lifting, mall owners are rethinking how to use their space and enhance the shopping…
