Redefining Shopper Trips
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of items purchased has been a key determinant in categorizing these trips,…
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Tag: Retail
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of items purchased has been a key determinant in categorizing these trips,…
The Challenge: Haircare stands as a crucial category for a manufacturer affiliated with a pharmacy retailer in the North American market. Despite the majority of households frequenting this channel, less than half of…
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target. Historically, segmentations are category-focused and brands develop different target groups for their category, while…
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more mainstream brands. The hypothesis was that during budget constraints caused by inflation,…
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