Success Post-pandemic: Merchandising
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
Retail
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
