The Shopper Transition Zone
Preparing customers to shop your store well begins with the transition zone. What is the transition zone? That space just inside the door…
Retail
How to Leverage Shopper Emotional States in 2020
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options?…
What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to…
Increase Your ROI on Planograms
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every…
