Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
Retail
Online Grocery Shopping is Misunderstood
Today online grocery shopping represents between 8-15% of the market and is forecasted to be 20-30% of grocery sales by 2030. Grocery…
How Health-First Consumers Are Driving CPG Market Evolution
Globally, consumers are taking a more proactive role in managing their health, driving a major shift in the consumer health and self-care…
Winning a Spot in the Lunchbox: Strategies for Back-to-School 2025
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic…