Thanksgiving & Black Friday Trends in Retail
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that…
Retail
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
Fostering Gen Z Brand Loyalty in a New Era
For decades, brand loyalty has stood as a fundamental aspect of successful business strategies. Yet, the loyalty landscape is currently…
