A Behavioral Science Perspective to Queuing
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage…
Retail
Effective In Store Communication
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will…
Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
