Navigating Back to School Shopping: 2023 Shopper Behavior
In the ever-evolving landscape of back to school (BTS) shopping, gaining a comprehensive understanding of shopper behavior, preferences,…
Retail
How our Shopper Activation Framework Identifies Insights on Sustainability
Sustainability: It’s a complex and multifaceted issue that has a widespread impact on businesses. It’s also becoming increasingly…
Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…