Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
Tag: Retail
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
2022 has been a rollercoaster of a year for both businesses and consumers. With inflation taking over as the most front-of-mind concern…
We know a thing or two about shopping, to say the least. And while this retrospective is in no way comprehensive, we give you some of the…
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…