When Digital Tools Help Shoppers Decide — and When They Get Ignored
Digital tools are now a familiar part of the in-store environment. QR codes on packaging. Screens at shelf. Interactive kiosks. Mobile…
Retail
In-Store Retail Trends: Shopper Insights Shaping Store Design
In-Store Retail Trends: What Shopper Behavior Is Telling Us Today Physical retail continues to evolve — not as a replacement for digital…
Influencing Shopper Speed is a Nudge that can Increase Sales
Why Shopper Speed Matters More Than You Think It’s widely acknowledged that walking speed plays an influential role in shoppers’…
How Choice Architecture Affects Shopper Behavior
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the…