Influencing Shopper Speed is a Nudge that can Increase Sales
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear…
Shopper Behavior
A Behavioral Science Perspective to Queuing
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage…
Why do Shoppers Crave Variety?
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new…
Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…