Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
Tag: Shopper Behavior
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…