Glance Media: The Key to Customer Engagement
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
Tag: Shopper Behavior
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will…
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…