Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Shopper Behavior
The Shopper Transition Zone Shopping Experience
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome —…
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
The 20-10-5 Rule for Assessing Your Packaging
AÂ great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store…