Back to School Shopping Strategies for Brands in 2022
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation,…
Shopper Behavior
Brand Loyalty in Today’s World of Convenience Shopping
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past.…
The Power of the Non-Conscious in Today’s Shopper Journey
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research…
Apps with a Social Conscious
These days, there are apps for just about everything. Whether you need a ride to go somewhere, order food, or figure out what plant that is…