The Power of the Non-Conscious in Today’s Shopper Journey
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research…
Shopper Behavior
Apps with a Social Conscious
These days, there are apps for just about everything. Whether you need a ride to go somewhere, order food, or figure out what plant that is…
Brand vs. Private Label: The Battle is about to Get Tougher
Brands and private labels have co-existed for years. But with inflation reaching 40-year highs, shopper behavior is changing fast. Pricing…
Shopper Substitution and the Budget Conscious Consumer
Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and lifestyle choices as they can’t…