Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Shopper Behavior
4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
Success Post-pandemic: Merchandising
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…