A Behavioral Science Perspective to Queuing
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage…
Shopper Behavior
4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
How Emotions Affect Shopper Behavior
Why Emotion Plays a Critical Role in Shopper Decision-Making For decades, marketers believed consumers made purchasing decisions primarily…
Your loyalty program is full of data. Is it full of loyal customers?
Why retail brands that unify their customer data are pulling ahead, and what it takes to get there. There’s a well-established pattern in…