Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
Shopper Behavior
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…
Front-of-Pack Labels: Regulations and Shopper Impact
Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are…
Why Removing Dyes is Changing the Food Industry
The Shift Toward Dye-Free Foods Walk down a grocery aisle in the US today, and you might notice that products that once popped with bright,…