The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…
Shopper Behavior
How to Leverage Shopper Emotional States in 2020
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options?…
How Millennial Shoppers are Changing Retail
Millennials are people born between 1982 and 1996 and today they’re 21 to 35 years old. It’s estimated that they will represent a…
Shopper Research Case Study
The Challenge: A leading retailer wanted to perform an aisle reinvention at their store and capitalize on impulse sales through better…
