A leading retailer wanted to perform an aisle reinvention at their store and capitalize on impulse sales through better layout, adjacencies, signage and merchandising.
What we did:
In-store interviews along with eye tracking and implicit testing were conducted to understand how shoppers were currently shopping the aisle and to identify what was working and what needed improvement. Observations were also conducted to measure aisle conversion and different behavior by type of product. Intercept interviews helped to understand shopability of the section. Based on the insights the aisle was redesigned with new assortment, adjacencies, flow, signage and merchandising.
The retailer launched the new aisle across the country. Over a one year period sales increased 6% and aisle conversion and ease of shopping improved for the category.