Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
Tag: Shopper Behavior
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options?…