How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
Shopper Behavior
The Mall’s New Role
The State of Affairs With pandemic restrictions lifting, mall owners are rethinking how to use their space and enhance the shopping…
Shopper Behavior After COVID-19
The Consumer has Changed The pandemic has accelerated the drive to online shopping, and many have decided they are not going back. The…
Consumers Demand that Retail be Frictionless
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used…
