Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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Shopper Behavior
New Cannabis Beverage Naming Research
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…
