Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Shopper Behavior
The Reptilian Brain: The Key to Understanding Shopper Behavior
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems…
Heuristics and Shopper Behavior in Market Research – Part 1
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
The Shopper Transition Zone Shopping Experience
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome —…
