Fusing Qualitative & Quantitative Research
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and…
Retail
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Driving Easter Premium Pricing with Nostalgia
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced,…
Navigating Shopper Behavior in Beauty
In the ever-evolving beauty industry, trends and consumer preferences fluctuate like shades on a palette. Understanding the intricate…
