Online 3D Shelf Testing
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is…
Marketing Research Technology
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
Increase Your ROI on Planograms
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every…
Virtual Reality meets Eye Tracking: A Game Changer
VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing…
