Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
Marketing Research Technology
Online 3D Shelf Testing
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is…
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
Virtual Reality meets Eye Tracking: A Game Changer
VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing…
