Virtual Reality Section Redesign
Section Redesign: A retailer wanted to test different ways to merchandise a section in their stores, targeting a different buyer group. They wanted to use virtual reality to save the time and cost…
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Tag: Marketing Research Technology
Section Redesign: A retailer wanted to test different ways to merchandise a section in their stores, targeting a different buyer group. They wanted to use virtual reality to save the time and cost…
Eventually, the economy will recover, and the pandemic will be behind us. Meanwhile, we’re finding that many of our clients are now thinking about their long-term strategies. In the last recession, a study…
VR Shopper Research – Online or In-person, the Future Looks Bright Read More »
There’s no question that the COVID-19 pandemic has dramatically changed shopper behavior. More and more people are shopping online and the path to purchase has changed dramatically. Some figures cite staggering increases in…
Today’s Landscape Today, results are needed in days, not weeks and while the demand for qualitative research is greater than ever the traditional ways of doing qualitative don’t always fit into the new…
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